About Us
GET TO KNOW
Ben Sims
President and Founder
Ben Sims is a safe retirement expert with practices in Florida and Wisconsin. He believes that honesty, integrity and generosity are more important than anything. Ben has conducted himself by using these beliefs in the following roles:
- As a Nationwide Mentor of Insurance Agents
- As a Volunteer Supervisor with the Okeechobee County Sheriff Department
- As Past President of the local chapter of Kiwanis
- As a Founding Board Member of Enterprise Zone
- As a Founding Board Member of Little Smiles Children’s Charity
- As a Member of the Education Foundation

Ben graduated from Indian River State College and went on to further his education and graduated with a bachelor’s degree from the University of Central Florida in 1997.
When Ben established Ben Sims Financial Group, Inc. in 1996, he set out with an objective to help clients eliminate as much confusion as possible by utilizing a wide scope of safe products that are available in an ever-changing market.
Ben Sims and the team at Ben Sims Financial Group are very diligent in helping their clients achieve their long-term financial objectives by utilizing insurance and fixed products. Ben believes everyone should have an agent that conducts business with honesty, integrity, and a commitment to help make financial decisions simpler and less complicated. While Ben lives and has spent most of his life in Florida, his wife and business partner, Michelle, was born and raised in Wisconsin. They have a home and office on the west side of Madison by West Towne Mall. He strives to help people in Wisconsin and in Florida maintain their financial goals with a safe retirement, including FOREVER money, for the past 20 years.
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